Social networking and online casinos are two of the biggest web phenomena these days. Twitter and Facebook have taken the entire digital galaxy by storm, letting people from any corner of the globe get in touch with each other over common interests. Considering that one of the most active communities in the online world is the online gaming community, it had been only a matter of time before both of these worlds collided. And now, online casino workers are finding ways to integrate social networking press apps into their sites.
ShoutBox is really a social networking app launched by Bwin, and it is becoming very successful, allowing online players to chat among themselves while playing casino online games online. The app allows gamers to invite contacts to try online games and participate in online tournaments, such as slots or poker tournaments. On-line gambling experts believe that this type of social networking will become an integral part of the online casino for the future.
Online wagering sites that have not really installed their own social media apps make use of existing social networking sites to keep current players interested and to bring brand new ones on board. Twitter accounts and Facebook Fan pages are ways in which casino operators expand their reach, by using advertising promotions and answering questions quickly. There are even games on Facebook, such as Zynga Poker, that will web casinos use to drum upward interest in their sites. Such social media tournaments allow players to contend for free while encouraging them to go to the owner’s gambling website.
But whilst Facebook is extraordinarily popular worldwide, in the UK, it is not as popular as online gambling itself.
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A the year 2010 survey by Nielsen reported that in the UK, the number of internet gamers improved by 40% over the previous yr, while the increase in UK use of social media was significantly lower.
The UK is a world leader in online wagering, so the numbers are not that astonishing. Other European countries are following carefully on their heels as most of Europe now has regulated web betting. When the numbers are broken down, it becomes clear that middle aged males account for most of the increase in UK on the internet wagering numbers, though women are big fans too, with online poker and bingo being the most popular online games among the British.
Because so many of the internet gamers in Britain are middle aged, and because so many Facebook customers tend to be younger, it may be that the mixture of social networking and gambling won’t happen on as large a size until the casinos themselves build social network into the sites themselves.
Additionally , when the US eventually regulates online betting, making it clearly legal rather than residing in a somewhat vague legal status as it does in 2010, a number of UK gambling companies are poised to apply for licenses to operate in the US, and this should marry online gaming to social networking even more strongly.