For those who have heard of YouTube you will know it is a free online video storage site which usually lets you view video content at no cost. More and more business owners are slowly finding how YouTube marketing is going to advantage their business.
YouTube was founded within 2005 by Chad Hurley, Jawed Karim and Steve Chen who were ex PayPal employees. While at PayPal they saw the power in simplifying a process and giving everyone a solution.
Because YouTube has grown and cultivated since 2005, you should really be using this in your marketing strategy. In just three months Youtube . com went from having zero people to over four million.
Today the number of visitors continues to grow. Did you know that the average YouTube user will spend between fifteen and 25 minutes a day on the website?
Google bought YouTube for $1. 65 billion in 2006. You have the power of the world’s biggest search engine teaming up with the biggest online movie site. This gives the business owner considerable YouTube marketing leverage.
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In February 2011 YouTube had 490 mil unique visitors each month from all over the world. They accounted can you believe for approximately 92 billion page views every month. These are incredible figures. It is estimated that individuals spend around 2 . 9 billion dollars hours each month on YouTube.
YouTube grew bigger than sites such as Craigslist, eBay, MySpace and Blogger. com. The diverse selection of content is live-streaming from YouTube including concerts, TELEVISION clips, movies etc .
In the bad old days however there was no way of sharing video content. The movies took ages to load and tended to be long. You needed some kind of exclusive program to run the videos. It was never a pleasant experience for people and a lot of turned off.
When YouTube came along this changed everything for the better. You can finally embed videos in other sites or watch the video in your chosen browser. Gone were the days associated with slow loading video and jerky footage. We could finally watch in vogue and a pleasurable experience for all has been had.
What about the quality of YouTube video. The particular picture and sound quality will be down to the creator of the movie, but the general playback quality of the video on YouTube is very good. There is little lag and the video begins immediately. You can pause, fast forward or rewind the video.
How Does This particular Apply to Internet Marketing?
Video online is usually rapidly growing and seems to be getting larger and bigger. It is time you were creating your own YouTube marketing strategy in order to promote your business or products. Think about ways to best use video in your company.
You can use YouTube advertising to distribute your message and drive visitors back to your website. Have you thought of all of the sales you could be getting with your YouTube marketing videos?
What about all the subscribers that could come your way from YouTube traffic. The more subscribers can mean more revenue for your business. You need to start using online video today.
Internet marketing YouTube traffic will result when you create a few videos of your product or service. Video marketing is not expensive and YouTube web hosting is free. This is not the case which includes other sites however and they could burn a pretty hole in your wallet. Not want you want at all when endeavoring to keep costs down in these tricky economic times.
Are you starting to see why getting involved with YouTube marketing will actually be good for your business?
Generally it is easier to rank a video than say a website or blog. The more people that look at your video on YouTube, the more visitors you will enjoy back to your website. As more people look at your video it will move additional up the rankings also.
You will need several special YouTube marketing software to create your video content. Obviously you will need some kind of video camera. Yes you can use your own smartphone or even one of the small Change type cameras. However , for better quality a camcorder is always my choice.
If your video becomes popular then you can certainly earn some revenue from this included in the Google/YouTube revenue program.
Text sales pages into video content
Whenever I am faced with a long sales page I actually tend to scroll to the end from it pretty quickly. There is just excessive to read and most of it is just not interesting enough. It would be much better to use one of the best kept YouTube marketing secrets which is to convert the text sales page in to a video sales page.
Moving content engages better with the viewer. Nobody wants to read so much text, but if you have a voice in the background or even a demonstration of the product you are promoting then you definitely are giving out a great visual encounter.
People are naturally visual people, having grown up with the cinema and television. We love to watch video content so do not be afraid to create videos.
Have you ever received feedback in written form for any of your services? If so then go and get these out because you can turn them into video testimonials. You show the text on screen and talk out loud the testimonial. This could be additional of course to your video sales page.
Do you publish articles or any kind of written content? Again this is a great candidate for YouTube marketing video content. Turn those dry textual content articles into video articles and obtain them loaded up onto YouTube.
Ever given a demonstration to an audience? Well now is the time to take the video camera out and movie your next one. You can load this particular footage onto YouTube of course as part of your YouTube advertising strategy, but really want to package it up into a product furthermore. You can sell this on your web site or on a DVD.
You need to imagine how a YouTube marketing video clip strategy is going to benefit your business. You may not want your competitors to get ahead? Test turning those dry text based sales pages or articles directly into online video content and watch your profits climb.